In this big world, people don’t understand English or French, but are good at remembering signs. It could be extremely resplendent or extremely ugly. Ultimately, extremeness is what makes a sign or design worth remembering. The same thing goes with Logo and Brochure Design. Both these elements play a vital role in brand building for any specified industry.
No matter what your brand name is all about, a thing which matters most is how it’s been articulated through a Logo. Written or portrayed, hidden or uncovered, the way it’s expressed, the way it performs- that’s maybe that’s why we still remember the Apple, FedEx, Microsoft etc. Their logo says just everything about them.